Carefully curated virtual roundtables

 

Our MasterMind series connects senior housing CXOs to help them make faster, better, more informed strategic decisions.

To navigate this new era, you need a space to rethink everything you do. Take part in candid conversations, limited to 10-12 participants, that will help you validate concepts and explore new ideas and technologies, all from the comfort of your desk.

* Participation is limited to senior housing CXOs 

Upcoming Sessions:

July

28

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1:00-2:15 PM ET

Senior Housing CXOs

Advancing the Convergence of Healthcare + Senior Living

As we emerge from the pandemic, many operators are understanding that their main value proposition is predictive and preventive care. But in order to drive more needs-based move-ins, you need to be able to demonstrate positive outcomes to payors and health systems (ie: Data!). Join us for a discussion on how senior housing needs to pivot in order to thrive as part of the broader healthcare ecosystem.

Aug

4

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1:00-2:15 PM ET

Senior Housing CXOs

Creative Solutions for Workforce Retention

What was a major challenge for most operators pre-pandemic remains a critical pain point today, hiring and retaining qualified staff. Join a select group of your peers for a facilitated discussion on creative solutions to address this industry-wide challenge.

Past Sessions:

Growing Occupancy post-COVID

As the landscape changes, it’s important to take a fresh look at how your sales and marketing efforts can appeal to today’s prospective residents and their families in order to continue growing occupancy during the pandemic. Looking at your communities through the eyes of the consumer gives you an opportunity to refresh your message. During this session, we will highlight ways you can leverage technology to position your organization as an industry leader and enhance your residents’ experience.

Building and Protecting Your Online Reputation

77% of consumers begin their senior living search on the web, yet most providers are not proactively monitoring and managing their online reputations. Join us for a deep dive to understand the gap between consumer perception and reality in senior living. We will discuss how to leverage your customer satisfaction data to drive leads, how to combat bad online reviews and explore how senior living can learn lessons from the travel and restaurant industries.

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Improving Resident Retention

With occupancy at all-time lows, a major focus has been on developing strategies to drive new move-ins. However, acquiring a new resident can cost as much as five times more than retaining an existing resident. Join us for an interactive discussion to understand how to leverage the latest technologies to improve the resident experience, reduce social isolation and, in turn, significantly reduce resident turnover.

Designing + Operating Healthier Communities

COVID-19 has connected many dots linking conditions in buildings to resident and staff health. From better air filtration to the use of healthier building materials, designing communities with well-being front and center has never been more important than it is today. Join us for an intimate roundtable with a founder of the International WELL Building Institute to learn how to improve resident health and drive sales.

Hiring + Retaining Staff in the COVID Era

What was a major challenge for most operators pre-pandemic remains a critical pain point today, hiring and retaining qualified staff. Join a select group of your peers for a facilitated discussion on how to address this industry-wide challenge.

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Sparking Purposeful Engagement

As we exit the pandemic, senior housing providers have an opportunity to design purposeful, resident-driven experiences that look nothing like standard engagement models. Join us for a thought-provoking discussion on integrating purpose into the experience, and how new technologies can further amplify engagement for residents, family, and staff.

Getting Projects Back on Track

With heavier scrutiny from lenders and equity providers on deals of all shapes and sizes, groups must employ strategies that mitigate as much risk in the process as possible. Speed, accuracy, predictability is paramount. The complexity of these projects provides numerous opportunities to waste money. Senior housing leaders need to identify those areas upfront and constantly work to push through with accuracy to get to the finish line on time and on budget.

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Advancing the Convergence of Healthcare + Senior Living

As we emerge from the pandemic, many operators are understanding that their main value proposition is predictive and preventive care. But in order to drive more needs-based move-ins, you need to be able to demonstrate positive outcomes to payors and health systems (ie: Data!). Join us for a discussion on how senior housing needs to pivot in order to thrive as part of the broader healthcare ecosystem.

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Changing the Public’s Perception of Senior Living

There is no way to sugar coat it, months of news stories about outbreaks inside senior housing communities has impacted the public’s perception of our industry. Join us for an intimate discussion on strategies to shift the narrative and shine a positive light on senior housing.

Moving Projects Forward During Unpredictable Times

One constant moving into the era ahead is uncertainty. Senior housing leaders will need to ensure flexibility and maintain speed across their projects to keep costs down as the market rebounds.

Tackling Loneliness and Isolation

The pandemic and the restrictions imposed to contain the spread have exacerbated an already serious problem, social isolation and loneliness among seniors. Join us for a peer discussion on how to properly address this critical issue.

Reducing Costs While Accelerating Growth

One constant moving into the era ahead is uncertainty. Senior housing leaders will need to ensure flexibility and maintain speed across their projects to keep costs down as the market rebounds.