Founder & CEO
Jake Rothstein is the Founder and CEO of UpsideHoM, whose mission is to enhance the quality of life for older adults everywhere. UpsideHoM is the first and only fully managed living option that uses technology to support simplified access to quality housing, services, experiences, community and safety – at scale.Jake previously co-founded Papa – a company which pairs older adults and families with “Papa Pals” for companionship and assistance with everyday tasks – based on experience with his own grandfather (who he called Papa). Witnessing the wide-spread nature of loneliness, isolation and unaffordable housing options for older adults, Jake developed the idea for UpsideHoM, which would provide a solution to more completely tackle these challenges at scale.With a background in technology sales, operations and management, Jake has experience building and running successful, international teams, selling enterprise software into the Global 2000.Jake holds a BA in Economics from the University of Florida. He is a FAA certificated Private Pilot who enjoys flying, outdoor running and spending time with his incredible wife Sharona and their Goldendoodle Louie.