Founder & CEO
Silverado Senior Living
As founder, president, chairman and CEO of Silverado, Loren Shook is often recognized as a memory care futurist. Loren is a true visionary – helping to transform an industry while creating thousands of healthcare jobs – but he is most driven by a lifelong commitment to changing lives.
Loren assures that Silverado has the organizational structure and culture that empowers all leaders to lead, and enables frontline associates to care for the loved ones of the families they serve. His role is to ideate and lead strategic planning, identify new opportunities, partner with key public policy influencers and further the industry – making it possible for Silverado to achieve its mission and vision to change the world. A leader in senior housing, he frequently speaks at national and international events, and has presented to the Senate Special Committee on Aging – bringing insight on how to provide quality of life for people with Alzheimer’s disease.
Loren is the recipient of awards that include the University of California Irvine’s Institute for Memory Impairment and Neurological Disorders’ (UCI MIND) 2015 Community Leadership Honoree Award, Southern California 55+ Housing Council’s Person of the Year Award, Boomer Business Summit’s Innovation in Leadership and Service Award, Mission Hospital Foundation’s Vision Award, Ernest & Young’s Entrepreneur of the Year award in healthcare and others. He co-authored New Possibilities in Memory Care: The Silverado Story and The Silverado Story: A Memory Care Culture Where Love is Greater than Fear. Prior to founding Silverado, he served as President and COO of Community Psychiatric Centers, an international NYSE company.
Loren is proud of creating an environment where people help other people achieve their dreams – such as a caregiver who becomes a Registered Nurse and Director of Health Services, a case manager who becomes President and CEO of a multi-state behavioral hospital company, or an associate who starts her own company. His greatest passion in life is helping everyone he touches find quality of life, including friends, family, Silverado residents, patients, clients and associates – and witnessing what the Silverado team has done to improve quality of life for the memory impaired by demonstrating for others what is possible and then seeing those principles adopted throughout the world, improving countless lives beyond our reach!