Paul Roetzer

Founder & CEO

Marketing AI Institute

Paul Roetzer is the Founder and CEO of the Marketing AI Institute, and founder of Ready North (formerly PR 20/20), HubSpot’s first partner agency.

He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012), and creator of the Marketing AI Conference (MAICON).

As a speaker, Roetzer is focused on making AI approachable and actionable for business leaders. Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.