Chief Operating Officer
ELMCROFT SENIOR LIVING
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Shamim Wu was a featured speaker at SLIF18.
Driven by a passion for improving lives, Shamim is an accomplished senior living professional with over 15 years of senior housing experience. She has a solid track record in turnaround strategies through data analysis, field technology implementation, developing people, and driving immediate results.
As Chief Operating Officer for Elmcroft by Eclipse Senior Living, Shamim is responsible for overseeing operations, sales, clinical and dining services within a national senior living platform that includes independent living, assisted living and memory care. Previously, she served in C-suite roles at Silverado and Holiday Retirement, having responsibility for a variety of initiatives including strategy, sales process and systems development, and building out scalable platforms with supporting operational infrastructure. Having played a critical role in launching the senior housing industry’s first automated pricing system, she is a Franz Edelman Winner for Achievement in Operations Research and Management Sciences. Shamim has also held leadership positions at Emeritus, Summerville Senior Living, and Covenant Care.
Shamim served as the chair of the Argentum Sales and Marketing Executive Roundtable, has been an Advisory Board member for A Place for Mom, and has been a featured contributor to Argentum, California Assisted Living Association (CALA), Texas Assisted Living Association (TALA) and the National Investment Center for Seniors Housing & Care (NIC). She is a graduate from California State Polytechnic University, Pomona.