Oct 27-28, 2020 – online

Embrace the great reset.

Senior housing is in the midst of a major transformation. This is a golden opportunity to affect real changes that will have a lasting impact on the future of this industry. Together, we can rewrite the chapters to come.

Join us for a two-day celebration of the future of senior housing + care and the innovators pioneering the difficult, yet necessary, transformation that’s unfolding.

Over the years, SLIF has become known for curating a special mix of relevant, provocative content, as well as creating collaborative environments that inspire connection among peers and industry partners. We may not be able to do that, in person… but we’ll do our damn best to bring senior housing leaders what they need, right now, in the best way possible.

Let’s face the uncertainty and disruption head-on, as a community, and reimagine the future of senior living.


This event has passed. To review content from SLIF (Almost) Live visit our blog.

What We’ll Explore

Hiring + Retaining Staff in the COVID era

The Future of Telehealth

Reaching the Middle Market

AI and Robotics in Senior Housing

Tackling Loneliness and Isolation

Designing Healthier Communities

Changing Public Perception of Senior Living

Looking Beyond Housing / Future Business Models

Embracing Modular Construction

Senior Housing Innovations from Abroad




Big ideas

Bold Thinkers


Big ideas

SLIF [Almost] Live Lineup:

Mark King


Taco Bell

As Chief Executive Officer of Taco Bell Corp., Mark King is responsible for driving overall brand strategy and performance of the business in the U.S. and internationally. Drawing on his retail experience and track record of driving innovation, brand relevance, and culture, King accelerates the innovation, sales growth, and unique brand identity that makes Taco Bell a Category of One.

Before joining Taco Bell, King served as president of adidas North America from 2014-2018. Under his leadership, adidas market share doubled in under three years and sales tripled in four years. In addition, King cultivated new energy for the company’s culture resulting in the double number of employees at adidas, an industry-shattering retention rate, the highest employee net promoter score in the company, and more than 500,000 job applications in one year.

Prior to adidas, King spent 34 years at TaylorMade, quickly rising from a territory sales representative to President of TaylorMade in 1999 and CEO in 2002. During King’s tenure as president and CEO, TaylorMade became the leading and most profitable golf company in the world, catapulting the business from $300 million to more than $1.85 billion in sales.

Learned from his nearly 40-year career, King believes in creating the right atmosphere to unleash the potential of people to make extraordinary breakthroughs happen. As a leader, he steers with a belief system based in keeping a growth mindset, investing in people, and encouraging an innovative culture to achieve success.

In 2017, Footwear News honored King with the number one spot on their Power 100 list and in 2016 they named him “Person of the Year.” Also, in 2017 and 2016, King was named “Executive of the Year” by the Portland Business Journal. He served as the chairman of the National Golf Foundation and was consistently named as one of the ten most powerful people in golf during his years at TaylorMade-adidas Golf.

King currently serves on the Board of Directors for the V Foundation Victory Over Cancer. Together with his daughters, he has also raised more than $10 million for children charities around the world through their OneKind Foundation.

King graduated from University of Wisconsin – Green Bay with a bachelor’s degree in Business Administration.

Jason Feifer

Editor in Chief

Entrepreneur Magazine

Jason Feifer is the editor in chief of Entrepreneur magazine, and host of three podcasts: Pessimists Archive, a history show about why people resist new things; Hush Money, about the way money makes life awkward; and Problem Solvers, about entrepreneurs solving unexpected problems in their business. He has been an editor at Men’s HealthFast CompanyMaxim, and Boston magazine, and has written about business and technology for the Washington PostSlateNew York, and others. His novel Mr. Nice Guy, which he wrote with his wife, is currently being developed for television. Jason lives in Brooklyn.

Rachel Gutter


International WELL Building Institute

Rachel Gutter is President of the International WELL Building Institute (IWBI), a public benefit corporation with a mission to improve human health and well-being through the built environment.

Rachel came to IWBI after nearly a decade at the U.S. Green Building Council, where she served as Senior Vice President of Knowledge and was Founding Director of the Center for Green Schools. Under her direction, the Center mobilized $275B+ investments in LEED certified educational facilities, deployed over 750,000 volunteers in 73 countries to transform schools on every continent, and published 1,000+ pages of technical guides and original research. At USGBC, her dynamic leadership helped convene international corporations, globally recognized institutions, and government entities to achieve putting every student in a green school within this generation.

In 2016, as IWBI’s Chief Product Officer, Rachel expanded the WELL Building Standard to address all building types, as well as whole districts and communities. Becoming President in 2018, she led the effort to bring a new version of WELL to market, shaped IWBI’s research and education platforms to accelerate market transformation, and developed the WELL Portfolio program and IWBI Membership platform. Rachel leads an incredibly talented team doing business in more than 50 countries that includes market development and salespeople, dedicated coaching contacts, researchers, and subject matter experts who develop and evolve the WELL Building Standard.

A widely sought after expert and inspiring speaker, Rachel’s game-changing contributions to sustainable building have been featured in The New York Times, The Washington Post, NPR, FOX News, and CNN, as well as in leading industry publications including Fast Company, Metropolis, Grist, and GreenBiz.

Rachel received the 2012 World Green Building Council’s Chairman’s Award and was honored by Martha Stewart’s Whole Living Magazine as an eco-heroine in 2011. Rachel joined the Garrison Institute’s Board of Directors in 2015 and became Co-chair in 2018 with founder, Jonathan Rose. Rachel is a member of Urban Land Institute’s Advisory for health and social equity and the Walgreens CSR Advisory Council.

Rachel is a frequent guest lecturer and instructor at the Harvard School of Public Health’s Center for Health and the Global Environment and has lectured at Harvard University Kennedy School of Government, the University of Connecticut School of Business, and Tufts University and other institutions.

Bob Kramer

President and Founder – Nexus Insights

Co-Founder - NIC

Bob Kramer is Founder and Strategic Advisor at the National Investment Center for Seniors Housing & Care (NIC). He is also the President of Nexus Insights, an advisory firm that helps clients to redefine aging and rethink aging services. He is broadly recognized as one of senior living’s most influential and high profile thought leaders and connectors. With over 35 years of industry leadership, he has earned the reputation of “agent provocateur” in the seniors housing and care industry. Mr. Kramer has been described as an “ice-cutter” and scout in identifying industries and trends that will disrupt the future of seniors housing, aging services and aging more broadly.

In 1991, Mr. Kramer founded NIC to advance access and choice in seniors housing and care by attracting capital to grow the sector. Under his leadership, NIC became the go-to resource for data and analytics for the rapidly expanding seniors housing and care industry and an acknowledged thought leader for new ideas and trends impacting the provision of housing, services and care for older adults. He stepped out of the CEO role in 2017 and continues to serve NIC in the role of Strategic Advisor.

In 2019, Mr. Kramer conceived of and championed “The Forgotten Middle,” a landmark study of the health and socioeconomic status of middle-income adults who will be 75+ in 2029 and their ability to afford private pay senior housing and care. The report on the study, published in Health Affairs, was the 5th most read article appearing in this leading health policy monthly journal in 2019.

Mr. Kramer was educated at Harvard and Oxford Universities and holds a Master of Divinity degree from Westminster Theological Seminary.

Dwayne Clark

Founder and CEO

Aegis Living

Dwayne J. Clark founded Aegis Living to offer breakthrough design, disruptive operational concepts and joyful, transformative living experiences that bring joy, comfort and meaning to the lives of seniors. With more than 30 years in the senior housing arena, he is an established leader nationally known for his creativity, innovation, and independent thinking in the development and management of standard setting senior living communities. Importantly, with a reputation for caring deeply for senior residents as well as the staff in Aegis Living communities by creating a culture of respect as a path to productivity, success, and satisfaction.

Dwayne was raised from humble beginnings by a single mom who gave him his greatest gift, the confidence that he could do anything. Those early years of Dwayne’s life led him to the tireless pursuit of running a company in a different way, with staff satisfaction being a driving force behind his success in creating an outstanding company serving seniors and supportive culture for employees.

Prior to forming Aegis Living, Dwayne was Executive Vice President of Sunrise Senior Living, and spent seven years with Leisure Care. When Dwayne started Aegis Living, his mission was to redefine an industry that had great potential but was failing in execution. He studied business models from companies known for world-class innovation, all based in Seattle: Costco, Nordstrom and Starbucks. With the knowledge gained from these companies, he grew Aegis Living from a dream to a company with over 2,000 staff members and seven projects currently under development in the Seattle area.

Dwayne operates from personal experience knowing what it’s like to care for an aging parent with dementia. He has chronicled stories about his mom, Colleen Clark, and her journey with Alzheimer’s in “My Mother, My Son” and “Saturdays with G.G.” His most recent book, “30 Summers More” was published September 2019.

Dwayne has been involved in many philanthropic ventures, including his own not-for-profit organizations, the Clark Family Foundation, D1 Foundation and the Potato Soup Foundation, which serves the needs of Aegis Living line staff and their families during times of crisis. He has also served on the boards of Seattle-based Rainier Scholars and the 5th Avenue Theatre, as well as the Young Presidents’ Organization, where he served as Chairman of the Northwest Chapter. Dwayne’s personal pursuits emphasizing civility, curiosity and creativity extend to filmmaking, writing books and plays which are detailed on his personal website www.dwaynejclark.com.

Dwayne is married to Terese, a former nurse who shares his interest in philanthropy. He has two successful children, Adam and Ashley, who both work for Aegis Living.

Hasier Larrea 



Hasier Larrea is an award-winning engineer, designer, and entrepreneur who is introducing robotic interiors to modern living.

Larrea founded Ori, Inc. in 2015, and has led a team in designing and building a collection of robotic interiors that enable the elegant and effortless transformation of any room, on demand. Ori’s first three products include the Ori Studio Suite, which can transform a studio apartment into a bedroom, office, full-size living room, or walk-in-closet; the Ori Pocket Closet, the first piece of furniture that can create the experience of a walk-in closet in any room; and the Ori Cloud Bed, which can be lowered and raised into an integrated dropped ceiling, revealing a modern sofa or workspace.

Before Ori, Hasier led the Architectural Robotics research area at the MIT Media Lab, which focuses on creating a new generation of hyper-efficient and responsive urban spaces by combining the disciplines of Architecture and Engineering.

Larrea holds Bachelor’s and Master’s degrees in Mechanical Engineering from the University of Navarra, Spain and a Master’s in Media Arts and Sciences from MIT.

Eloy van Hal

Senior Advisor & Founder

The Hogeweyk

Eloy van Hal is one of the founders of The Hogeweyk, Dementia Village, and senior managing advisor in the Be The Care Concept Advisory team of the Vivium Care group. Eloy has over 20 years’ experience in managing care and more than 10 years in providing strategic and operational advisory services to clients in the public and private sectors.

Eloy focuses particularly on the elderly care & dementia care sector and community-based aged care. He has worked on a range of projects all over the world, influencing, engaging and advising stakeholders. 

Tom Grape

Chairman & CEO


Tom Grape is founder, chairman and CEO of Benchmark. Since 1997, he has led Benchmark to become the largest senior housing company in the Northeast. With 6,300 associates and nearly 60 communities across eight states, Benchmark has assets under management of over $2.5 billion. 

Tom is a founding board member and former chair of Argentum, the national organization of senior living companies, as well as founder and past chairman of its state affiliate, the Massachusetts Assisted Living Association.

In 1993, Tom was instrumental, along with then Secretary of Health and Human Services and now Governor, Charlie Baker, in writing the legislation for assisted living in Massachusetts. And in 2017, Governor Baker tapped him to serve on the first Governor’s Council to Address Aging in Massachusetts.

Ryan Frederick


Smartliving 360

Ryan Frederick is an expert in healthy aging with over 15 years in the field as an investor, executive, board member, real estate developer, strategy consultant and author. He has advised organizations internationally ranging from Fortune 500 companies to global institutional investors to leading health systems to housing developers and operators. He’s even lived in a senior living community when he was in his 20s.


Ryan’s work has been cited by the Washington Post, Forbes and other media outlets. He publishes a monthly consumer blog on tips for healthy living in the Age of Longevity and has a forthcoming book to be released with Johns Hopkins University Press. He is on the National Advisory Board of Johns Hopkins University School of Nursing, a past member of the Bipartisan Policy Center task force on healthy aging and an Encore.org Public Voices Fellow. He lives in Austin, Texas with his family after previously living for long stretches on both the East and West Coast

Matthias Hollwich



Matthias Hollwich is the founder of HWKN, a NY-based collective of architects, sculptors, social strategists and innovators dedicated to use architecture to shape a better world. Matthias was born and raised in Germany where he studied architecture and brings a dual perspective to all the firm’s designs, combining German precision with American aspiration. He was honored in Fast Company’s ranking of the world’s Top 10 Most Innovative Architects and in Business Insider’s list of Top Business Visionaries. Matthias Hollwich published his first book UmBauhaus- Updating Modernism in collaboration with Rainer Weisbach and the Bauhaus Foundation in 2006. His latest book, New Aging: Live Smarter Now to Live Better Forever, suggests a new way to think about aging that could fundamentally change the way we design for it.

Matthias lectures widely on the topics of architecture, sustainability, aging and innovation at world-renowned conferences, including TED, PICNIC, Stelka, and the Conscious City conference. In 2019 he spoke at me Convention about “Unforgettable Architecture”.

Rex Miller


Rex Miller Studio

I help teams eliminate the blind spots holding them back by really understanding what makes them tick. If you think there is more potential on your team, waiting to be unleashed.

Sarah Thomas

Innovation Fellow


Sarah Thomas is an accomplished leader of innovation. She serves as a global aging expert advising startups, large corporations and investors, with nearly 20 years dedicated to transforming the aging experience. Sarah has held key leadership positions across the US and Asia, developing and implementing strategic corporate innovation initiatives, including change management. She serves as the Executive-in-Residence at Aging2.0 and a principal consultant in the Nexus Insights firm for aging transformation. She most recently led all commercial activity for Seismic Holdings – a Silicon Valley-based company shaping human potential through integration of apparel and robotics to augment human strength and performance. Sarah’s commercial expertise helped position the organization for esteemed recognition by the World Economic Forum, Fast Company, The Economist and CES. 

Prior to Seismic, Sarah led all global innovation for the largest post-acute care provider in the US, Genesis, serving more than 55,000 individuals a day. She combines her Occupational Therapy expertise with her operational, clinical and entrepreneurial experience to inspire global improvements in design and systems innovation worldwide. She designed an innovation center in China as a part of a vitality initiative to improve the health and well-being of global communities. A published author, she serves in multiple advisory positions, sits on numerous boards and is an accomplished keynote speaker on topics like healthy longevity and aging innovations.

Jodi Guffee

COO/ Owner 

Radiant Senior Living

At an early age volunteering in Senior Care Communities, Jodi L. Guffee developed a passion for seniors and experience in the Senior Care industry. Her passion led her to obtain a Bachelor of Science from the University of Oregon and a Master of Science in Gerontology from the University of Southern California. Jodi began her career in healthcare administration as a licensed administrator in both Assisted Living and Skilled Nursing facilities. While in California, Jodi was involved in the planning, construction, marketing and management of both new and existing Senior Care communities. Jodi L. Guffee is the owner and Chief Operating Officer of Radiant Senior Living where she leads the operations and marketing of 18 communities ranging from Independent Living to Skilled Nursing. Technology has been an integral part of her mission to create comfortable, caring environments for the staff, residents, and family members of Radiant Senior Living. In her role, Jodi has had the opportunity to explore, test, and implement state-of-the-art technology that touches each part of the Senior Care business. Her desire is to bring multi-purpose tools to her teams to help aid them in providing the best in Senior Care.


Tammy Marshall

Chief Experience Officer

Thrive Senior Living

Tammy L. Marshall, loves to break glass ceilings, both at work and in the minds of those with outdated culture-scape narratives around ageing. The glass shattered as Marshall became the first woman Chief Experience Officer in the country for ageing services, the first woman to sit on Thrive Senior Living’s vision team and the first VP of Strategic planning for one of New York’s largest long-term care systems. Marshall keynotes around the globe on the topics of ageism, woman in leadership, integrative health and civil rights for those living with changing cognitive abilities, sometimes known as Alzheimer’s and Dementia. She is known for her published work on leadership, dementia care, designing environments for older adults and strategic planning.

Steve Moran


Senior Housing Foresight

Jack York



Kyle Rand 

Co-Founder & CEO


Kyle grew up volunteering in a senior living community and went on to study cognitive decline in the aging population. His neuroscience research was largely focused on the link between functional structural changes in the brain that happen as you age, and the associated deficits in economic-based decision making. He also studied neuroprosthetics and has been published for his work linking reward-based behavior coding with motor area activation in monkeys. Since joining the tech world, he has led the development of a niche research-based social network, created a crowdfunding platform for ecological conservation, and architected a grassroots initiative focused on increasing healthcare access in populations-in-need, which was eventually recognized by the Obama administration. After having a negative personal experience moving his grandmother into a senior living community, he realized the severe impact of social isolation on seniors, and cofounded Rendever to use new virtual reality technology to build communities and increase resident engagement through the power of shared experiences. 

Much more coming soon!



All times are ET

Day 1

Tuesday, Oct 27

1:40 – 2:00 pm

Doors + Networking Lounge Open!

2:00 – 2:05 pm

Welcome to SLIF [Almost] Live!

Michael Owens

Executive Producer – SLIF

2:05 – 2:40 pm

How to Use Change to Your Advantage

Jason Feifer

Editor-in-Chief – Entrepreneur Magazine

2:40 – 3:30 pm

State of Industry – Where Do We Go From Here?

Dwayne Clark

Founder and CEO – Aegis Living

Ryan Frederick

Founder- Smart Living 360

Tom Grape

CEO – Benchmark

Bob Kramer

President – Nexus Insights

3:30 – 4:05 pm


Your chance to turn on your camera and be part of the conversation! Either 1:1 or in small groups.

4:10 – 4:20 pm

Social Engagement in the Age of Physical Distance

Kyle Rand

Co-Founder & CEO – Rendever

4:20 – 4:40 pm

Lessons from The Hogeweyk “Dementia Village”

Eloy van Hal

Senior Advisor / Founder – The Hogeweyk

4:40 – 4:55 pm

Marketing or HIPAA Violation – You Decide

Tammy Marshall

Chief Experience Officer – Thrive

4:55 – 5:15 pm

Closing Remarks + Open Networking

Michael Owens

Executive Producer – SLIF

Day 2

Wednesday, Oct 28

1:40 – 2:00 pm

Doors + Networking Lounge Open!

2:00 – 2:05 pm

Welcome + Recap of Day 1

Michael Owens

Executive Producer – SLIF

2:05 – 2:40 pm

Rewriting the Playbook: You Create the Future!

Mark King

 CEO – Taco Bell

2:40 – 3:00 pm

One Way to Make Senior Housing More Affordable

Hasier Larrea

Founder – Ori

Sarah Thomas

Innovation Fellow – Aging2.0

3:00 – 3:20 pm

Inside the WELL Health-Safety Rating

Rachel Gutter

President – International WELL Building Institute

3:20 – 3:50 pm


Connect with industry peers for one-on-one video chats! It’s like being at SLIF…but not.

3:50 – 4:10 pm

The Future is Flexible + Modular

Matthias Hollwich


4:10 – 4:55 pm

HOT TALK – A Conversation about Employee Engagement + Workplace Stress…while Tasting Hot Sauces

Michael Owens

Executive Producer – SLIF

Rex Miller

Author – ‘Leader’s Guide to Avoiding the Mental Health Crisis’

Jodi Guffee

COO/Owner- Radiant Senior Living

Steve Moran

Publisher – Senior Living Foresight

Jack York

Founder – iN2L

4:55 – 5:00 pm

Closing Remarks

Michael Owens

Executive Producer – SLIF

When you register, we’ll send out a package with our “Embracing the Great Reset” guidebook, along with some SLIF event swag. We may not be able to meet in person, but we can still add a physical component to our virtual gathering!

What to Expect


Provocative Content

Get inspired by radical thinkers from inside and outside the senior housing industry…with a few surprises thrown in the mix! Just like being at SLIF Live…but not really.

Meaningful Connections

We will emerge from these disruptive times stronger if we band together. SLIF (Almost) Live is a chance to strengthen relationships with peers, discover new allies, and identify strategic partners to help realize your future initiatives and concepts.



Of SLIF [Almost] Live 

Our Other Experiences

Carefully curated virtual roundtables.

A powerful platform for the candid sharing of ideas and best practices. Limited to a select group of facilities leaders and industry partners. Designed to help leaders make faster, better, more profitable strategic decisions.

[coming soon]

Our interactive webcast series.

A webinar..but not one you’re used to. The Community is informative, interactive and often entertaining. Addressing the challenges senior housing leaders face in the most engaging way possible.

Our signature in-person event.

Currently on-hiatus, because…you know. A carefully curated retreat, bringing the sharpest minds in senior housing + care together in an intimate and collaborative setting.